PUMP UP AND AIR OUT.

one of the most iconic hi-tops of all time was released by reebok in 1989 - it was called THE PUMP.

no words needed for this beast. one look and you know why this hi-top had to rule the land.

reebok pump twilight zone ad (ca. 1990)

reebok pump bringback were rereleased for their 20th birthday

i remember getting a pair of pumps on x-mas in 1990 when i was playing basketball as a kid. putting these boots on and pumping 'em up for the first time put me in a frenzy of childhood happiness. the happy kid wearing a MEGADETH shirt in this video must have felt the same:

reebok went completely mental promoting the pump with plenty of commercials. 

reebok pump tv commercial (ca. 1990)

attacking the most powerful rival on the market, reebok recruited NBA pros dennis rodman and dominique wilkins who dump a pair of nike air command force for the pump in these two 1989 tv spots.

reebok tv spots introducing the original pump 1989

the reebok pump just complete any crude look: whether you sport 'em with a backwards hat and shorts or underneath your acid washed trench coat, the pump just adds instant crudeness.

reebok pump collection ad (ca. 1990)

here's a shot of phil collen, guitarist of hard rock gods DEF LEPPARD, displaying the pump in bright denim and purple singlet.

def leppard promo shot (ca. 1990)

def leppard - i wanna touch u (music video 1992)